We’re pleased to announce the name of our new cycle campaign group toolkit:
Cyclescape
We had over 70 suggestions (including some humorous ones), many of which were excellent ideas.
It became clear that many of the best ideas started with Cycle, and we liked the idea that the name would be co-branded with CycleStreets, i.e. Cycle-s-something.
We also thought it was particularly important to emphasise the geographical aspect of cycle campaigning. We thought that inventing a new word, Cyclescape would be a catchy and unique brand that emphasises the idea of improving the landscape for cycling across our towns and cities.
Having fixed on a shortlist, we began the process of trying to obtain domain names. This took a surprising amount of work as we wanted to ensure we got all the variants (.com/.net/.org) by way of brand protection.
Unlike three years ago when we bought the name CycleStreets, many Cycle+<something> names have now been taken and reserved by domain brokers. After approaching some domain holders, it was clear that some of the best names were going to be prohibitively expensive, in the thousands of pounds, which was well beyond an already-tight budget.
In the end we spent more than we wanted to acquiring the name, but we’re very pleased with it. We hope you like the name too!
Cyclescape.net is currently under development and we’ll be setting up a blog there shortly. @Cyclescape will also be the site’s Twitter identity, so do follow that also.
Andy and Andrew, our developers, have been making excellent progress. Many of the core concepts of the site are in place, so we’ll have screenshots of the system at ‘alpha’ phase in the next few days. If you’re a coder, follow the code work in progress on Github.
Now we need a logo…
Now we need a logo! We like the idea of a curved section of city, with markers on and a bicycle going upwards. Anyone able to help with that?
CycleStreets has secured £27,000 of funding as a winner of Geovation – GeoVation is an Ordnance Survey initiative and forms part of the Ideas in Transit project with funding from the Technology Strategy Board and the Department for Transport.
